Berlin Dry Gin. A high-percentage crowdfunding project to join in.

Imagine, there's a gin made entirely of local ingredients grown on Berlin's organic farmland and everyone joins in Sounds crazy? But is true. Crowdfunding is the magic word through which this neat idea is being realized. Crowd ... what ? Yeah, I had to look it up first. But, as always, Wikipedia knew well:

"crowdfunding [kɹaʊdfʌndiŋ] or less often penny-pinching is a form of finance. With this method of raising money, projects, products, the implementation of business ideas and much else can be provided with equity, mostly in the form of silent participations. A company financed in this way and its course of action is also called an action. Their investors are a large number of people - usually consisting of Internet users, as crowdfunding is usually called up on the World Wide Web. "

Or, in short: everyone spends a little bit of money to finance a project with a larger amount can be. And everyone gets something back. Certainly, Vincent Honrodt, founder of the spirits manufacturer Berliner Schizerstifter, would have found a classical way of financing. But he just wants to make a very special gin. One that is made up of regional products in Berlin and which many people support: "Money is one thing, but more important to us is activating the communicative heat value of the community. The Gin is a matter of the heart for us, but we want to have as many hearts as possible for the arsonist. "

In any case, this financing as a" mini-market "is a media-effective idea - for Gin fans, for Berliners and for all the others who always wanted to speculate without risk. The action is handled via the crowdfunding platform Startnext. Starting at 5, - € you can support the project Berlin Dry Gin there.

And what do you get at the end for the money deposit? If the target funding amount is not reached, you simply get your money back. If the project comes to the required amount, the "thank you" are staggered according to the amount of support: From the recipe book on posters with your own name in Berlin Mitte, one of the first signed 499 bottles of Berlin Dry Gin, limited photo art of Berghain doorman Sven Marquardt or free Entry into the hippest Berlin clubs for a whole year - no question, because you have come up with nice things. The model can be memorized.

Until 28.04.2013, 23:59 clock you can here still supporter for this interesting Become a project.

Note: This post was not sponsored.